The new Audi A1

Sporty and emotive.

The Audi A1 Sportback redefines the compact segment. Its striking design with genes of the sporty Ur-quattro characterises the second generation of this successful compact car.

The interior is accordingly driver-focused, with its emotive, customisable design. “The sportiest interior in the hatchback class,” that was the stated aim. With its infotainment and driver assistance systems on a par with the full-size class, the A1 Sportback hatch is firmly networked with the digital world.

Impressive Design

The A1 Sportback hatch is available in a choice of ten colors that impressively showcase the design language. The roof of the compact model can be optionally finished in a contrasting color from the A-pillar to the roof edge spoiler. The exterior mirror housings, the side front spoiler lips and the side sills are also available in a contrasting colour.

Eye-catching at a glance

The wide track and short overhangs provide for a taut, sporty look. The wing segments on the flanks create an impression of maximum width. A low-set, concentrated look in conjunction with the small rhombus segments in the top section of the headlights provides a sporty appearance in this small car.

Powerful and efficient

Whether running around town or going on a weekend excursion – the powerful engines in particular make driving the new Audi A1 Sportback so much fun. There is a choice of output range from 81kW to 110kW. Turbocharging, direct injection and a particulate filter are standard.

Fully connected and always up to date: Infotainment

The Audi A1 Sportback hatch is fit for the digital future. Even the basic version comes standard with a fully digital instrument cluster with a high-resolution, 10.25-inch display and a multifunction steering wheel. The optional Audi virtual cockpit with an extended range of functions presents comprehensive and diverse information such as animated navigation maps and graphics of some driver assistance systems. The Audi smartphone interface ensures you are always well connected on board the A1 Sportback. It integrates iOS and Android smartphones using Apple CarPlay and Android Auto. Music and acoustics aficionados will be pleased to find a Digital Audio Broadcasting tuner, the Audi sound system, or the optional Bang & Olufsen Premium Sound System.

Sporty, poised tuning: the suspension

The axle design of the new Audi A1 Sportback delivers agile handling and a sporty, poised driving experience. The front suspension is a McPherson construction; a compact, lightweight torsion beam axle is used at the rear. Besides the basic suspension, there is an option for a tauter sport suspension. Audi drive select is also an available option.

Safety first

The driver assistance systems for the Audi A1 Sportback come from the full-size class: They keep the compact car at the right distance from the car ahead, making it easier for the driver to maintain the lane and help with parking. The standard lane departure warning helps the driver to keep the car in the lane from a speed of 65 km/h. The optional adaptive speed assist keeps the Audi A1 Sportback at the desired distance from the vehicle ahead, while Audi pre sense front recognises critical situations involving other vehicles, crossing pedestrians or cyclists ahead of the vehicle.

More space and comfort

The A1 Sportback hatchback is more spacious than previously thought possible – making life much more comfortable for the driver, front passenger and rear passengers. Despite the compact exterior dimensions and the sporty roof line, adults in the rear seats still enjoy plenty of head and leg room.

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